- Client Name: M3M India
- Industry: Real Estate (Luxury Residential & Commercial Properties)
- Duration: 8 Months (July 2023 – February 2024)
- Service Provided: Meta Ads, Google Ads, SEO, Lead Generation, Web Development
Project Summary
Growth Saints successfully helped M3M dominate the luxury real estate market with a targeted digital performance strategy. By combining sharp ad targeting, automation, and communication workflows, we delivered highly qualified leads at a scalable and profitable cost, leading to ₹40 Cr+ in bookings.
Challenges
-
Very high competition in luxury real estate ad space
-
Low conversion from generic property ads
-
High CPL from past campaigns (₹800–₹1,200 per lead)
-
Unverified leads wasting sales team’s bandwidth
-
Difficult to scale without losing quality
Solution
-
Created project-specific, mobile-first landing pages with instant WhatsApp lead capture
-
Integrated WhatsApp API for auto-confirmation and warm-up messaging
-
Applied custom targeting: HNIs, NRIs, business owners, IT professionals
-
Ran localized Google Search campaigns (keywords: “M3M projects in Gurugram,” “luxury flats near Golf Course Road”)
-
A/B tested videos vs. static creatives for engagement
-
Used lead scoring + CRM sync to filter hot prospects
-
Highlighted investment angles like “high ROI,” “early possession,” and “rental income”
Results
Revenue Generated
₹40 Crore+ in confirmed bookings
Leads Generated
9,500+ Verified, Qualified Leads via Meta, Google, and Landing Pages
ROI
8x+ Return on Marketing Investment (based on confirmed closures)
-
Over 9,500 qualified leads generated in 8 months
-
Average CPL reduced to ₹350 from initial ₹900
-
Increased sales closure ratio by 2.3x due to better filtering
-
Delivered real-time leads via WhatsApp + CRM sync
-
Campaigns brought ₹40 Cr+ in property booking value (from confirmed lead closures)
Contact Us
Get in Touch
India’s Pioneer 360° Performance Marketing Agency