Reliance Edu Care

Growth Saints * Reliance Edu Care

Project Summary

Reliance Edu Care, a career counselling and admission support firm based in Delhi NCR, partnered with us to scale their lead generation efforts and improve admission conversions. The core objective was to generate high-quality leads at a low Cost Per Lead (CPL) through digital channels.

Over a period of 6 months, we developed a conversion-focused website, ran targeted Meta and Google Ads campaigns, and implemented real-time lead tracking. Through continuous optimization and precise audience targeting, we successfully generated 5,000+ qualified leads, reduced CPL by 45%, and contributed to admissions worth over ₹1 crore in revenue.

This project showcases how a strategic digital approach can transform student counselling businesses by building predictable lead pipelines and increasing ROI.

Challenges

Low conversion from previously run ad campaigns.
High CPL with poor lead quality.
Lack of a proper digital funnel to capture, qualify, and convert leads.

Solution

To tackle Reliance Edu Care’s challenges, we implemented a 360° performance marketing strategy focused on lead generation, funnel optimization, and ad cost efficiency:

✅ Website Development
Designed a mobile-optimized, fast-loading website with strong CTAs, WhatsApp integration, and trust signals like testimonials and success stories.

Integrated lead forms and tracking to monitor conversions and user behavior.

✅ Meta Ads Strategy (Facebook & Instagram)
Created targeted campaigns for both students and parents in the Delhi NCR region.

Used lead forms and landing page redirects with precise audience segmentation.

Ran A/B testing on creatives, ad copies, and CTA buttons to optimize performance.

✅ Google Ads Campaigns
Launched high-intent search campaigns targeting keywords like “MBBS admission in Delhi” and “Direct BTech admission NCR”.

Used geo-targeting to focus spend only on Delhi NCR audience.

Added call and WhatsApp extensions to increase instant communication and reduce drop-offs.

✅ Continuous Optimization
Monitored CPL, CTR, and lead quality regularly.

Paused underperforming ads and scaled high-performing ones.

Improved ad relevance scores and landing page experience to maximize ROI.

Results

Revenue Generated

Leads Generated

ROI

✅ Generated over 5,000 qualified leads

✅ Reduced Cost Per Lead by 45%

✅ Improved admission conversion rate significantly

✅ Achieved ₹1 Cr+ in revenue through successful admissions

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