- Client Name: Skopies
- Industry: E-commerce (Replica Branded Footwear for Men)
- Duration: January 2024 – Ongoing
- Service Provided: Meta Ads, Google Ads, Social Media Mangement, Lead Generation, Web Development, UGC Content Creation, Website Sale Generation
Project Summary
Growth Saints built Skopies from zero to a revenue-generating machine using a mix of high-converting funnels, aggressive performance marketing, automation, and user-generated content. Despite advertising challenges due to the replica product niche, smart creative positioning and funnel optimization made Skopies a fast-scaling D2C brand.
Challenges
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No brand presence or customer trust initially
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High return rate on COD orders
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Restricted ad policies due to replica nature
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Low conversion rate due to lack of social proof
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Manual order processing delays
Solution
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Built a fast-loading WordPress website
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Integrated WhatsApp API to automate order confirmation & reduce fake COD orders
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Ran Meta and Google Ads focused on interest-based audiences (sneaker lovers, brand-conscious men)
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Used lifestyle creatives and “unboxing-style” UGC videos to boost CTR
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Deployed COD verification funnel with partial advance option
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Offered ₹200 off on prepaid orders to improve cash flow
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Added trust badges, reviews, and real customer photos
Results
Revenue Generated
₹1.2 Crore+ in 6 months
Leads Generated
Not lead-based; 32,000+ website visits/month with 5,000+ monthly conversions
ROI
5x ROAS (Meta + Google combined)
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Grew to 5,000+ orders/month within 3 months
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Achieved consistent ROAS of 3.5x across Meta & Google
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Reduced fake COD orders by 55% with WhatsApp automation
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Improved conversion rate from 0.8% to 2.3%
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Generated ₹1.2 Crore+ in revenue within 6 months
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India’s Pioneer 360° Performance Marketing Agency