Connect marketing spend to qualified pipeline.
What's actually holding b2b growth back.
Poor Attribution
Marketing can't confidently connect spend to closed revenue.
Pipeline Quality
MQLs that sales doesn't consider real opportunities.
Long Sales Cycles
Multi-stakeholder buying journeys break simple attribution models.
Expensive Acquisition
Blended CAC keeps rising as the easy channels saturate.
Weak Sales/Marketing Alignment
Marketing and sales are optimizing for different numbers.
Where we'd start.
A real b2b result.
Marketing couldn't confidently connect spend to closed revenue.
Attribution Match Rate · After
94%
Attribution Match Rate · Before
58%
Blended CAC · After
₹9,600
Blended CAC · Before
₹18,400
Common questions from b2b teams.
How do you fix attribution across a long B2B buying journey?
We rebuild the GA4 + CRM attribution layer so spend maps to pipeline stages and closed revenue, not just form fills or MQL counts.
Can you help align marketing and sales on what counts as a qualified lead?
That's usually step one — a shared lead qualification definition tied to what sales actually closes, before optimizing acquisition further.
Do you work with account-based marketing (ABM) programs?
Yes — channel strategy and attribution can be built around target-account lists rather than broad lead-gen alone.