Scale revenue without letting CAC scale with it.
What's actually holding e-commerce growth back.
Rising CAC
Acquisition gets more expensive every time you try to scale spend.
Creative Fatigue
Winning ads decay faster than your team can replace them.
Low ROAS
Spend is up, but the return isn't keeping pace.
Poor Landing-Page Conversion
Traffic arrives, but the page isn't built to convert it.
Scaling Instability
Performance that works at ₹1L/month breaks at ₹10L/month.
Attribution Problems
iOS and cookie changes have made it hard to trust the numbers.
Where we'd start.
A real e-commerce result.
CPL had climbed past sustainable levels as creative fatigued and audiences saturated.
CPL · After
₹138
CPL · Before
₹412
Leads · After
6,240
Leads · Before
580
Common questions from e-commerce teams.
We're already running Meta and Google ads. What changes?
Most D2C accounts have channels running but not connected — creative, targeting, landing pages and tracking are each optimized in isolation. We rebuild them as one system tied to CAC and LTV, not platform-reported clicks.
How fast can you tell if creative is the bottleneck?
Usually within the first structured testing cycle — 2 to 4 weeks — once we have a real hook/angle/format test matrix running instead of one-off ad launches.
Do you work with brands below ₹10L/month in spend?
Yes — the growth audit tells you honestly whether your current spend level can support the kind of testing volume that moves the needle yet.