Real EstateScaleMeta + Google
Campaigns performed at ₹1L/month but broke down when spend scaled to ₹10L.
The Problem
Campaigns performed at ₹1L/month but broke down when spend scaled to ₹10L.
Diagnosis
Audience and creative depth were sized for ₹1L/month spend — scaling budget without scaling either simply meant the same small audience pool saw the same few ads far more often, driving cost up and quality down.
Intervention
01
Acquisition
Rebuilt audience architecture with enough depth to absorb 10x the spend.
02
Creative
Scaled creative volume and refresh cadence to match new audience size.
03
Tracking
Closed the CRM leak between form fill and booked site visit.
Results
| Metric | Before | After |
|---|---|---|
| CPL | ₹620 | ₹184 |
| Qualified Leads | 94/mo | 740/mo |
| Spend Ceiling | ₹1L | ₹12L+ |
| Site Visits Booked | 31/mo | 268/mo |
“We finally scaled past the point where our campaigns used to break.”
Marketing Lead, Real Estate Developer
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