The Problem
Paid spend was scaling faster than the economics could support.
Diagnosis
Bidding was optimized for trial signups, not trial-to-paid value — the campaigns were efficiently acquiring trials that rarely converted, masking the real economics.
Intervention
01
Tracking
Connected GA4 conversion events to actual trial-to-paid outcomes in the CRM.
02
Acquisition
Rebuilt Google bidding around trial-to-paid value, not raw signup volume.
03
Funnel
Tightened landing page intent-match by campaign segment.
Results
| Metric | Before | After |
|---|---|---|
| ROAS | 2.1X | 5.4X |
| CAC | ₹4,820 | ₹1,910 |
| Trial Starts | 210/mo | 890/mo |
| Revenue | ₹6.1L | ₹28.3L |
“They operate like an in-house growth team — fast, data-obsessed, and honest about what isn't working.”
Head of Growth, SaaS Company
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